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Introduction of Digital Marketing
Digital Marketing - Introduction
Digital Marketing - Fundamentals
How does the Internet work?
Introduction to Metrics
Market Research
Introduction to Website Designing
Website - Introduction
Website Builders
Optimizations for Website
Email Marketing
Email Marketing and Types of Email Campaign
How to Create an Email Campaign with MailChimp
Automated Emails for E-Commerce
Copywriting
What is Copywriting?
Tips for Writing Magnetic Headlines and Irresistible Call to Action (CTA)
SEO (Search Engine Optimization)
SEO - Introduction
Indexing, Crawling and Spiders
How to do Keyword Research - Steps & Strategy
Robots.txt, Sitemap and Google Search Console
Evolution of Google Search Engine
Best Practices to Optimize your Page & On-page and Off-page SEO (Includes Types of Backlinks)
Facebook Ads (Social Media)
Facebook Ads - Introduction
Defining your Target Audience (Includes Audience Research & Targeting)
FB Campaign Types
Structure of FB Ads
Analyzing the Ad Results
Bidding Strategies
Retargeting - Introduction
Lookalike & Custom Audience
Custom Events
Google Adwords
Google Ads - Introduction
Google Ads Structure
Google Ads Targeting
Advanced Campaign Settings & Campaign tagging, Setting Goals
Responsive Ads & Audiences
UTM Parameters
Introduction to Funnels
Funnel - Introduction & Importance
Acquisition and Engagement Funnel
Pirate Funnel
Flywheel Model
Automations
What is Automation? Is it Technical?
What can you Automate & Process? | Tools used for Automation
Automating your Reports
Automating your CRM
Automating your Information Flow
Google Analytics & Marketing Infrastructure
Google Analytics - Introduction
Navigation in Analytics & Custom Report
Marketing Measurement
Google Tag Manager
Hotjar